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Continue reading Confidence • Copywriting Secrets • Creativity • Finding the Benefit • Headlines and Leads • Know Your Audience • Psychology • Scientific Selling
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“Great Leads: The Six Easiest Ways to Start Any Sales Message” By Michael Masterson & John Forde Let’s start with the obvious: The skill – and ability – of “Great Leads” that breaks through all the noise.
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Dec 22, 2015 · John Forde introduces his new "Writing Great Leads" program for American Writers & Artists Inc.
Six Easy Ways to Write a Strong Sales Letter Lead. December 30, 2015 December 23, 2014 by Jerry Bures. In this case—when writing leads. by master copywriters Michael Masterson and John Forde in their breakthrough book—the only of one its kind—called Great Leads.
The members of the panel were a fascinating combination: novelists Jill Dawson and Louise Doughty, editor and blogger Varaidzo and literary curator Melanie Abrahams. I’ve lifted those introductions from an excellent account of all the salons by (male) writer, John Forde, which is on the Something Rhymed website.
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