Data-Driven Personas (ConversionXL) Want to put user persona development through a more rigorous process? This guide from ConversionXL shows you how to segment users based on data, survey results and includes both data analysis examples and advice from experienced marketers.
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.
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